Organic pitted green olives I demetree

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Brand identity and packaging for demetree, a new Greek brand offering organic delicacies.

Demetree is a new Greek brand offering organic delicacies rooted in tradition. One of its first products is pitted green olives from the picturesque region of Halkidiki. By combining traditional Greek olive cultivation with a modern sensibility, the brand introduces a product that is both simple and premium.
The logo is a clean, abstract depiction of an olive, featuring a red circle at its center to symbolize purity and the core essence of the product. The minimal design carries meaning, reflecting the natural beauty and authenticity of the olives themselves.
We’ve created two packaging sizes to suit both everyday enjoyment and thoughtful gifting. The color palette draws from the classic green of olives and a vibrant yellow background, evoking the warmth and freshness of the Mediterranean sun. The result is a bright, inviting design that celebrates the product’s natural simplicity.

  • Description
  • Brand identity and packaging for demetree, a new Greek brand offering organic delicacies.
  • Client
  • demetree
  • Sector
  • Food & Drink
  • Project Date
  • November 2024
  • Discipline
  • Brand Identity Packaging
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