We designed the Seawave festival 2025 and a Summer campaign for Armenistis Camping & Bungalows.
Bringing the Seawave Festival back meant reviving a legendary summer tradition that had been dormant for over five years. Blending modern flair with a touch of nostalgia, the creative evokes the essence of summer: sea, sun, and carefree energy. We created the identity, the seasonal event program, promotional materials and banners. The design concept combines vibrant gradients inspired by the sea and sunset hues with bold typographic compositions and playful illustrations.
The summer campaign Take Me to Armenistis is based on the insight that during the hot summer days in the city, seeing the ad can spark a spontaneous urge to escape to the famous Armenistis Beach and enjoy a perfect seaside getaway. The outdoor advertising initiative targets students by promoting discounted accommodation packages tailored to their needs.
The creative featured photography from Armenistis Camping beach in Sithonia, combined with bold typography and vibrant color highlights. The campaign was deployed on billboards, citylight posters, and large-scale banners across Thessaloniki Greece and Sofia in Bulgaria, while a transit advertisement on the rear side of Thessaloniki’s city buses extended the campaign’s reach to the Greek student audience.
