Kallistos – Book series

Brand identity for the new Kallistos book series, an imprint of Salto Publishing.

Founded in 1984, Salto Publications is the oldest continuously published sports publisher in Greece. Renowned for its meticulous research and extensive library of over 200 sports books, Salto has established itself as a trusted source for athletes and researchers alike.

Now, Salto proudly unveils the Kallistos series, a brand new imprint venturing beyond the realm of sports. Focused on human rights, history, and culture, Kallistos aims to produce thought-provoking content that motivates, captivates, and enlightens readers of all ages around the world.

Salto Publications remains committed to its core mission: identifying readers’ needs and offering reliable, well-researched, and insightful solutions. They believe in publishing books that make a positive difference and genuinely enhance the lives of their audience.

The owner of Salto Publications envisioned a simple yet professional logo for the Kallistos series. Inspired by the word’s Greek origin, meaning “beautiful,” the Lineadesign team crafted a streamlined brand identity that exudes a contemporary and authoritative voice on human rights. Their goal was to develop a captivating identity that distinguishes Kallistos in the competitive marketplace.

To achieve a sophisticated aesthetic, the design team opted for a custom-drawn typeface featuring a serif, lowercase format with tight spacing. This typography adds a touch of elegance and established authority.

Color plays a crucial role in the Kallistos identity. Mustard yellow, a dark shade reminiscent of nature tones, serves as the primary color. The design also prioritizes production efficiency for Salto’s small team. While templates provide a structured framework for book covers, feature openers offer creative freedom and flexibility to incorporate unique and expressive designs that complement the accompanying imagery.

  • Description
  • Brand identity for the new Kallistos book series, an imprint of Salto Publishing.
  • Client
  • Salto Publications
  • Sector
  • Publications
  • Project Date
  • January 2024
  • Discipline
  • Brand Identity
The Collectors Thessaloniki I Temporary exhibition

Exhibition Design

The Collectors Thessaloniki I Temporary exhibition

Client Aristotle University of Thessaloniki / Museum of Byzantine Culture

Sector Arts & Culture

100 years typography | Poster

Poster – banner

100 years typography | Poster

Client Asterios Gousios Printing House

Sector Professional Services

Nimand Architects

Websites

Nimand Architects

Client Nimand Architects

Sector Design & Architecture

EYATH Water Museum

Brand Identity

EYATH Water Museum

Client EYATH Thessaloniki Water Supply & Sewage Co S.A.

Sector Arts & Culture

Armée d Orient in the Balkans

Exhibition Design

Armée d Orient in the Balkans

Client Museum of Byzantine Culture

Sector Arts & Culture

Sun, Sea & You Apartments

Brand Identity

Sun, Sea & You Apartments

Client Sun, Sea & You Apartments

Sector Tourism, Rentals

Grammos I Guide

Book Design

Grammos I Guide

Client TopoGuide

Sector Publishing

Menalo 70 Routes I Guide

Book Design

Menalo 70 Routes I Guide

Client Topoguide

Sector Publishing

Pilates Anatomy

Book Design

Pilates Anatomy

Client Salto Publications

Sector Publications

Elektra I theater play

Poster – banner

Elektra I theater play

Client National theatre of northern Greece

Sector Arts & Culture

Patris I Temporary exhibition

Exhibition Design

Patris I Temporary exhibition

Client Center for Technical Culture

Sector Arts & Culture

The Folk Museum of Velvendo

Exhibition Design

The Folk Museum of Velvendo

Client Prof. M. Skaltsa, Prof. P. Tzonos

Sector Arts & Culture

Salto e-shop upgrade

Websites, Brand Identity

Salto e-shop upgrade

Client Salto Publications

Sector Retail

Alchemia nova I card visit

Campaigns, Business Cards

Alchemia nova I card visit

Client Alchemia Nova Greece

Sector Professional Services

Die modernen Olympischen Spiele Exhibition | Goethe Institute

Campaigns, Poster – banner

Die modernen Olympischen Spiele Exhibition | Goethe Institute

Client Goethe Institute Thessaloniki

Sector Arts & Culture

The Ecclesiastical Museum of the Holy Metropolis of Thessaloniki

Exhibition Design

The Ecclesiastical Museum of the Holy Metropolis of Thessaloniki

Client Prof. M. Skaltsa, Prof. P. Tzonos

Sector Arts & Culture

Alchemia-nova

Websites

Alchemia-nova

Client Alchemia-nova

Sector Professional Services

Olympus 60 Routes I Guide

Brand Identity, Book Design

Olympus 60 Routes I Guide

Client Topoguide

Sector Publishing

Kreisauflauwirtschaft

Websites

Kreisauflauwirtschaft

Client Alchemia-nova GmbH

Sector Professional Services

MSc Medical Research Methodology

Websites, Brand Identity

MSc Medical Research Methodology

Client Medical School – Aristotle University of Thessaloniki

Sector Education

Tinos Ecolodge

Websites, Brand Identity

Tinos Ecolodge

Client Tinos eco lodge

Sector Hospitality & Leisure

4th crashfest | student film festival

Campaigns, 3D, Motion Graphics

4th crashfest | student film festival

Client Film school of Aristotle University of Thessaloniki

Sector Arts & Culture

Lykaion Oros – The sacred mountain of the Arcadians I Guide

Book Design

Lykaion Oros – The sacred mountain of the Arcadians I Guide

Client Topoguide

Sector Publishing

Wine Museum Gerovassiliou

Brand Identity, Campaigns, Exhibition Design, Motion Graphics

Wine Museum Gerovassiliou

Client Gerovassiliou Domaine

Sector Arts & Culture

Armenistis Camping | Brochure 2016

Brochures

Armenistis Camping | Brochure 2016

Client Armenistis Camping & Bungalows

Sector Hospitality & Leisure

Salto athletics T-shirts

Campaigns

Salto athletics T-shirts

Client Salto Publications

Sector Retail

School of Drama – Faculty of Fine Arts

Websites

School of Drama – Faculty of Fine Arts

Client Faculty of Fine Arts – School of Drama – Aristotle University of Thessaloniki

Sector Education

Trelantonis I theater play

Campaigns, Poster – banner

Trelantonis I theater play

Client National Theatre of Northern Greece

Sector Arts & Culture

Cambicci + Associates

Websites, Brand Identity

Cambicci + Associates

Client Cambicci + Associates

Sector Design & Architecture

Wine Museum Gerovassiliou | The Symposium

Exhibition Design, Poster – banner

Wine Museum Gerovassiliou | The Symposium

Client Gerovassiliou Domaine

Sector Arts & Culture

Living Quarters | Theater play poster

Poster – banner

Living Quarters | Theater play poster

Client National theatre of northern Greece

Sector Arts & Culture

Zero Waste Cups

Websites, Brand Identity, Campaigns

Zero Waste Cups

Client Alchemia Nova Greece

Sector Food & Drink

Seawave festival | Event brochure

Campaigns, Poster – banner

Seawave festival | Event brochure

Client Armenistis Camping & Bungalows

Sector Hospitality & Leisure

Eat and walk

Websites, Brand Identity

Eat and walk

Client Eat and walk

Sector Entertainment

Sivis | Brochure for industrial filter units

Brochures

Sivis | Brochure for industrial filter units

Client Sivis Klimatistiki SA

Sector Manufacturing & Industrials

Armenistis Camping I Annual events brochure 2019

Brand Identity, Brochures

Armenistis Camping I Annual events brochure 2019

Client Armenistis Camping and Bungalows

Sector Hospitality & Leisure

Ariti Olive Oil

Websites, 3D

Ariti Olive Oil

Client Ariti exquisite natural products

Sector Food & Drink

emagic | festival

Campaigns, Exhibition Design

emagic | festival

Client emagic cyber media events

Sector Arts & Culture

MMT SA

Websites, Brand Identity

MMT SA

Client Emmanuel Tzekakis

Sector Design & Architecture

Nostalgia 77 | Event poster

Campaigns, Poster – banner

Nostalgia 77 | Event poster

Client Armenistis Camping & Bungalows

Sector Entertainment

Glykia mou Irma I Theater play

Campaigns, Poster – banner

Glykia mou Irma I Theater play

Client National Theater of Northern Greece

Sector Arts & Culture

Mit Deutsch in Bewegung

Campaigns, 3D, Motion Graphics

Mit Deutsch in Bewegung

Client Goethe Institut Thessaloniki

Sector Education

IWAGPR 2025

Brand Identity, Campaigns

IWAGPR 2025

Client IWAGPR2025

Sector Education

Death dance I theater play

Campaigns, Poster – banner

Death dance I theater play

Client National theatre of northern Greece

Sector Arts & Culture

40 years Salto Publications

Campaigns

40 years Salto Publications

Client Salto Publications

Sector Publications

Sivis Klimatistiki SA Shop

Websites

Sivis Klimatistiki SA Shop

Client Sivis Klimatistiki SA

Sector Manufacturing & Industrials

Anatomia tis kinisis

Book Design

Anatomia tis kinisis

Client Salto Publications

Sector Publications

Armenistis Camping | brochure 2023

Brochures

Armenistis Camping | brochure 2023

Client Armenistis Camping

Sector Hospitality & Leisure

Ariti olive oil – Package design 3D render

3D

Ariti olive oil – Package design 3D render

Client Ariti Olive Oil

Sector Retail

Architecture as an Icon | Temporary exhibition

Exhibition Design, 3D

Architecture as an Icon | Temporary exhibition

Client Museum of Byzantine Culture

Sector Arts & Culture

Postgraduate Program in Modern Greek Philology

Websites, Brand Identity

Postgraduate Program in Modern Greek Philology

Client School of Philology – Aristotle University of Thessaloniki

Sector Education

Platonof | theater play

Poster – banner

Platonof | theater play

Client National Theater of Northern Greece

Sector Arts & Culture

ISHNE – International Society for Holter and Noninvasive Electrocardiology

Websites, Brand Identity

ISHNE – International Society for Holter and Noninvasive Electrocardiology

Client ISHNE

Sector Healthcare

Maios Mousikis Methexis 2010 | Music Festival

Campaigns, Poster – banner

Maios Mousikis Methexis 2010 | Music Festival

Client University of Macedonia

Sector Entertainment

League of Leaders I Brand identity

Brand Identity

League of Leaders I Brand identity

Client League of Leaders

Sector Education

Aikido I Book cover

Book Design

Aikido I Book cover

Client Salto Publications

Sector Publications

School of Social Theology and Christian Culture

Websites

School of Social Theology and Christian Culture

Client School of Social Theology & Christian Culture

Sector Education

Alchemia Nova Greece

Websites

Alchemia Nova Greece

Client Alchemia Nova Greece

Sector Professional Services

Armenistis I Snackbar and cafe menu

Brand Identity, Brochures

Armenistis I Snackbar and cafe menu

Client Armenistis Camping & Bungalows

Sector Hospitality & Leisure

Turmac | Temporary exhibition

Exhibition Design

Turmac | Temporary exhibition

Client Private collector

Sector Arts & Culture