Founded in 2007, Cambicci & Associates is an engineering contractor specializing in tailor made MEP solutions. The office is manned with electrical and mechanical engineers aiming at the technologically sufficient and on time preparation of m.e.p. studies and supervisions.
Lineadesign studio have developed a comprehensive new brand identity and website for the firm. To begin the project, Lineadesign has meticulously crafted a fresh identity for Cambicci + Associates Consulting Engineers Co, a MEP studies office renowned for its involvement in numerous projects across Greece and beyond, showcasing notable expertise in its specialized fields.
Commissioned by the founder, Yerasimo Cambicci, a Mechanical Engineer with over two decades of experience in tailor-made MEP solutions, Lineadesign embarked on the task of developing a distinctive visual identity. Opting for a type-based logotype, the design team aimed to eschew clichéd symbolism, allowing the firm’s identity to boldly distinguish itself within the industry.
The final primary word mark features the acronym “CA” set in a geometric sans-serif font, enclosed within a shield. Leveraging negative space in logo design, the team strategically surrounds the shield with blank space to define it. This approach emphasizes the specific letters “CA” in the firm’s name, creating a memorable focal point without overshadowing the overall logo. The utilization of double entendres in the design cleverly represents both the business name (Cambicci + Associates) and conveys a message about their services.
The shield, symbolizing strength and protection, is complemented by the interplay of positive and negative space, forming a border around the letters. This combination achieves a visually cohesive and impactful design, keeping it elegantly simple. Additionally, horizontal, one-line versions of the logotype are available, providing versatility in application while maintaining the integrity of the brand identity.
In addition to the visual identity, Lineadesign also designed the firm’s website, infusing it with the dynamism and functionality of the refreshed identity. The team wanted to make a clean, simple, modern and timeless layout. The website is active, organized, and utilizes ample white space to highlight the firm’s projects which are in operation or in progress.
A set of friendly illustrated icons was developed to represent the various services – a fan stand for Ventilation – (De)Humidification, a leaf comes out of the chimney for Indoor Air Quality System, a water plumbing for Sewage And Drainage Installations, a folder with checklist for Energy Audits, and so on.
