As Armenitis Camping & Bungalows became Armenistis Mediterranean Camping Village, our task was to support this evolution with clarity and restraint. The visual identity was carefully adapted to accommodate the new name while preserving the familiarity that returning visitors already associate with the place. The rebrand extended beyond the logo. An extra-large roadside sign marks the first encounter with the renewed identity, while a full-page magazine advertisement carries it into print. The new visual language was also extended across a range of printed materials.
The wider campaign also includes large-format billboard advertisements in key locations across Bulgaria and Romania, supporting Armenistis’ international promotion and reaching travelers in important European markets. In addition, we created a full-page print advertisement for the June issue of Parallaxi Mag, one of Thessaloniki’s most established and well-known city magazines.
