Salto athletics T-shirts

Brand identity for the label of Salto athletics and design T-shirts to promote the book “Olympus, 60 routes”.

With the successful release of the Olympus, 60 routes hiking guide Salto athletics released a new line of T-shirts “Olympos”. There are 6 graphic T-shirts in the collection, from which one has a very minimalistic design, while the rest have more elements included and are more elaborate.

Lineadesign has created an appropriate, consistent look and feel that speaks true to the story. We first undertook extensive research to streamline the design, language and color palette needed to match the expectations of young consumers, in both style and content. Salto athletics is the sportswear label of Salto publications.

  • Description
  • Brand identity for the label of Salto athletics and design T-shirts to promote the book “Olympus, 60 routes”.
  • Client
  • Salto Publications
  • Sector
  • Retail
  • Project Date
  • June 2021
  • Discipline
  • Campaigns
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