Located on a lush 120-acre area in Sithonia, Chalkidiki, Armenistis Camping & Bungalows has been a beloved summer destination since 1982. This site boasts golden sands and crystal-clear blue waters, complemented by the thick shade of pine and plane trees that extend to the shoreline. For 40 years, comfort, luxury, and a connection to nature have come together here, creating unforgettable memories for visitors.
This year, the Armenistis Camping & Bungalows team is expressing their gratitude and rewarding their guests with a new app. Campers can download the app, scan their receipts, and collect points that can be redeemed for discounts on future visits to the campsite.
Lineadesign was tasked with creating a clear brand strategy to reflect Armenistis’s bold vision of rewarding visitors for their continuous support and trust. The aim is to engage and appreciate the loyalty of long-time customers.
The graphic language draws inspiration from the stunning landscape of Sithonia, Chalkidiki, capturing its utopian values, vibrant colors, and optimistic spirit. Patterns reflect the golden sands and crystal-clear blue waters of the area.
A set of bespoke illustrations were commissioned to evoke the warmth of these beautiful locations and to communicate Armenistis’s offerings in a clear, approachable, and engaging manner. These illustrations, composed of different shapes and shades of blue, add an element of playfulness and hint at the endless possibilities Armenistis has to offer.
The new app campaign is designed to work seamlessly across both printed collateral and digital advertising.
