EYATH Water Museum

Lineadesign was tasked with developing a contemporary brand identity for the Water Museum. Our primary goal was to create a cohesive design that mirrors water’s distinctive role in economic and social development—a vital force for societal growth through accessible clean water. The new identity aims to resonate with the citizens of Thessaloniki, particularly at students and families, and draw in more visitors. Drawing inspiration from water’s fluidity, the geometric design is inspired by water drops and showcases three concentric dynamic circles. These circles symbolize the graceful descent and rebound of water drops on a liquid surface, capturing the essence of vibrations in water.