Giannis Kounellis | Poster

“The poster Linea created for Giannis Kounelis stole my heart from the start. First off, it made me wonder how anything dark grey can look so potentially black from a distance. The designer or, to be more precise, the digital engraver, cut out the face with a cutter. He constructed a perfect, yer plain, typography, balancing the composition in perfect architectural harmony. He boldly chose a deep grey monochrome instead of the obvious and sometimes blatant, black. The final ensemble, inspired, solid and imposing, works just like a poster. Even if you’re standing a meter away, you can still perceive the message and all the information it conveys with absolute clarity. Strangely enough, when you look at it from a distance it becomes even more powerful. It draws your eye, transforming itself into a charming street gravure, exactly what Giannis Kounelis’ show needed.” Kassavetis Evangelos