Salto Publications commemorated its 40th anniversary in the spring of 2024, unveiling a fresh visual identity crafted by Lineadesign Studio. With a legacy of design excellence, our studio proudly introduces a new logo coinciding with this significant milestone. Since our collaboration began in 2015, Lineadesign has been entrusted with the evolution of Salto Publications’ brand identity and communication strategies.
The anniversary emblem harmonizes seamlessly with the established Salto Publications identity. A dynamic, bespoke typeface forms the foundation of the numeral 40, elegantly underscored by the word ‘years’. A strikingly modern sans-serif font was meticulously selected for the logo, symbolizing Salto Publications’ enduring relevance in shaping the landscape of sports publications in Greece. Notably, the numeral 0 ingeniously intersects with the iconic discus thrower—a hallmark symbol of Salto Publications—signifying the vigor and dynamism inherent in Salto’s sports coverage, a narrative that has long defined the essence of the publication.
The anniversary mark has been meticulously applied across a spectrum of mediums, spanning from printed announcements to advertising collateral and branded merchandise.
