The International Society for Holter and Noninvasive Electrocardiology promotes and advances the science of noninvasive electrocardiology on a global scale since 1984. To stand out from other societies in the field and attract new fellows, ISHNE commissioned Lineadesign to create a new logo that reflects their core values, alongside a refreshed visual identity aimed at engaging practitioners less familiar with the Society, while preserving its reputation for excellence.
The logo seamlessly combines symbolism and professionalism. It begins with a heart shape, composed of parallel lines nested within one another, symbolizing the organization’s focus on cardiology and noninvasive diagnostics. On the right side of the heart, these lines gracefully transition into a depiction of a globe, representing ISHNE’s global influence and its role in uniting cardiology professionals and scientists from around the world.
The chosen color palette reinforces the logo’s meaning. The red heart emphasizes passion, vitality, and the urgency of ISHNE’s mission, while the black typography conveys professionalism, strength, and scientific rigor. Together, these elements create a visual identity that is modern, impactful, and representative of ISHNE’s standing as a leader in the field of electrocardiology.
The redesigned website blends visual appeal with functionality to provide an engaging user experience. The homepage features a clean layout with intuitive navigation, making it easy to access key sections like education, research, and events. Visual elements, such as heart illustrations and a consistent color scheme, enhance the site’s aesthetic while effectively communicating ISHNE’s mission and resources.
